I’m a filmmaker drawn to real stories —
people, spaces, and the feeling behind what they do.
I work with businesses that want their films to feel honest and relatable.

Hello, I’m Alfred Tanuwidjaja (Chen)
Based in Singapore
Creative Lead

I work with brands that value clarity and intention.

Before filming, I spend time understanding the people behind the business — what they care about, who they’re speaking to, and what they want others to feel.
From there, I shape a clear direction and translate it into visuals that feel honest, intentional, and true to the brand.

Whether I’m behind the camera or guiding the process, each decision is made with purpose — so the film doesn’t just look good, but communicates clearly and continues to resonate over time.

Family and Lifestyle Brand Photographer and Videographer in Singapore | www.alfredtwj.com

Clients I’ve had the privilege of working with

In addition to his undeniable talent, Alfred is highly efficient and unobtrusive in his work, always blending seamlessly into the environment. He’s not only a consummate professional, but an absolute joy to work with—a true delight in every sense.

Aurora Kessler Kamenitz
Director, Employee & Executive Communications, Office of the President, Microsoft Asia

Where he really added to the project was that he doesn’t simply take a documentary approach to his work. He applies a natural, artistic talent for capturing people and their natural behaviour which gave us much more and brought the final film to life. In addition he is an incredibly helpful and thoroughly nice person to work with who will support you however he can until the project is done.

Neil Douwaite
Associate Director at Syren

He displayed the utmost professionalism, creativity, and efficiency throughout our project. Before we began, Alfred asked insightful questions that ensured our alignment and clarity. He skillfully captured remarkable video footage and photos of our team and customers.

Clara Chan
Sr Manager, Corporate & Product Marketing
Speedcast

A showreel of videos we’ve created over the years, highlighting projects like “About Us” videos, case studies, and brand stories.

Case Studies + Brand Stories

Corporate + Milestones

A showreel of videos we’ve documented over the years, capturing corporate events in a human, emotionally driven way that creates personal connections.

Articles to help you —

Featured
Your Work Is Beautiful. Your Message Isn’t Clear.
Your Work Is Beautiful. Your Message Isn’t Clear.

Create your work—but always think from a customer’s point of view first. If someone lands on your page, do they immediately understand what you do? Are there clear links to your store and obvious calls to action? Do your captions communicate that you are a brand that sells products?

Teaching Clients The Way I Learned Music
Teaching Clients The Way I Learned Music

With a simple mindset shift—teaching as if we’re educating a room full of beginners and remembering that less is more—we become better communicators. We learn to explain more clearly, connect more deeply, and show clients how our product or service truly solves their problems.

Stop Separating Your Life From Your Brand
Stop Separating Your Life From Your Brand

Don’t treat your brand as just a product or service. Bring in your past experiences, life lessons, stories, painful moments, problems and solutions, relationships, and connections. Every little detail that has shaped you into who you are today belongs in your brand—and that’s what will help you stand out.

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