High-quality videos also play a crucial role. Since social media is one of the most consumed forms of content today, we need to capture people’s attention quickly. These high-quality, cinematic videos not only achieve that but also create a strong first impression, showing customers and potential sponsors how much effort the brand invests—both financially and strategically—into their content.

The first 5 to 10 seconds are crucial to grab the audience's attention. We gathered a group of students, put them in front of the camera, and asked unexpected questions. Their reactions were hilarious, which will definitely capture the attention of parents, encouraging them to share the video and giving a fun glimpse into how the school operates. Next, we filmed the teachers and the principal, capturing their expertise, thoughts, and stories in an emotional, unscripted way – something natural and genuine.

For this video, I focused on having a conversation with the doctors, getting to know their passion and motivation behind what they do. This approach helped them speak freely and share personal stories as industry experts. The goal of a brand story video is to introduce your brand on a personal level, like a handshake before meeting someone in person. In this case, I wanted Osler Health to convey trust between the doctors and their patients.

Instead of creating a heavy, scripted storyboard, we wanted her audience to form their own views of her. We didn’t want her to hide behind a wall. As coaches, it’s important to show real results, so instead of having Yee Eng’s clients just praise her, we let them share their own stories as coaches. This also gave them a chance to shine, promoting them as coaches as well.